Toyota debuts new Camry amid tough competition

Toyota unveiled its first redesign of the Camry in five years. While it promises new technology and other upgrades, America's best-selling car faces a fight to stay on top.The Camry will carry an entertainment system called Entune, see pic below, which lets drivers connect to mobile applications such as Pandora.

Toyota introduced the Camry in the U.S. in 1983 to compete with the Honda Accord. It quickly became a big seller because of its reputation for reliability and good gas mileage. It has been the best-selling car in America ever since, except for 2001, when it was outsold by the Honda Accord. But the car's sales fell 8 percent that year, while sales of the Hyundai Sonata rose 64 percent. According to Jesse Toprak, vice president of industry trends and insights for car pricing site TrueCar.com, the new Camry will satisfy current owners who want to trade in their cars. But he also said it would have a tough time attracting new younger buyers because of the design being so bland to other designer models.

2012 Toyota Camry



Posted by CCL